The Madem Reels Group announce that it has expanded in the Middle East with the Madem Gulf Ind. - Bahrain opening a new manufacturing, assembly and distribution plant in Jeddah, Saudi Arabia.

A press release said that the new site represents the company’s second manufacturing plant in the Middle East, following the initial plant located in Askar, Bahrain. The operations are scheduled to begin in 2023 with assembly and distribution beginning in the third/fourth quarter, while manufacturing is set for the first or second quarter of 2024.

The initial investment includes cutting-edge, fully automated wooden drum CNC lines. Annual capacity should reach over 1,000 truckloads of KD reel kits. The plant is expected to create more than a hundred new jobs.
“Aligned with our values and commitments to our customers, we are thrilled with the new plant in the Kingdom of Saudi Arabia,” said General Manager Alexandre Monte Mezzo. “It’s a great step in the continuous evolution of Madem Group to be part of KSA’s current developmental strategies and economic vision, which will further improve and maximize our production and delivery capacity within the kingdom itself as well as the GCC, Arab, and North Africa markets.”

“Opening a second branch within the GCC reiterates Madem Group’s strong commitment to cater to the growing requirements of customers in this region especially the booming KSA market in line with the Royal Vision 2030,” said Adel Abdulla Mohammed Janahi, general manager, sales. “This new plant incorporated with the latest automated technology will have increased capacity and productivity to meet all the requirements and demands of our customers in the region.”

Based in Brazil, the Madem Reels Group, has its own renewable forests, sawmill and manufacturing facilities in Brazil, USA, Bahrain, Colombia, Mexico and Spain that employ more than 700 associates world-wide. It ships to more than 200 wire and cable plants in 45 countries.