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It’s a wrap! WAI completes production of its video-based ferrous training course

The Wire Association International (WAI) has completed production of its first in-house, video-based training course: Introduction to Ferrous Metallurgy.

This accomplishment marks a significant milestone in WAI’s new online learning initiative and reflects its ongoing commitment to providing world-class educational resources to the wire and cable industry.

“This is the kind of project that the founders of WAI would truly appreciate,” said WAI Executive Director Steve Fetteroll. “It embodies the goals of the people who originally formed the association to advance industry know-how by using a modern approach, one that is relevant to the electronic age we all live and work in. It will especially appeal to manufacturers that have new employees who are comfortable with this type of learning format.”

Each course has seven short videos, none lasting more than five minutes. Each module includes knowledge checks after each video. Upon completing a course, students receive a certificate of completion.

WAI is collaborating with a motion designer who specializes in manufacturing “explanation” videos. Each one will feature a blend of shop floor footage and animated segments that clarify complex concepts. Narration is done by a professional voiceover artist to ensure that the material is engaging and easy to follow.

Each module was developed under the guidance of primary and secondary subject matter experts to ensure the content is both accurate and relevant. A key person in the creation of the ferrous video course is steel industry veteran Anand Bhagwat, a WAI Past President (2005) who now serves as a metallurgical consultant. He worked closely with WAI Project Manager John Markowski, who leads the production team. “It’s been an amazing experience, and I’m confident that this program is going to be well received.”

With the production of this foundational course now complete, WAI is moving into the soft launch phase of its new Learning Management System (LMS). In addition to Introduction to Ferrous Metallurgy, the soft launch will include 12 general manufacturing safety courses, Markowski said. During this phase, WAI is working closely with key opinion leaders across the industry to gather valuable feedback. This collaboration will ensure the platform is fully optimized before its official release.

Companies interested in participating in the soft launch and gaining early access to these courses are welcome to contact WAI’s Education Department. Industry feedback is an important factor to help deliver comprehensive and effective training content. For inquiries about the soft launch or to find out how to participate, contact WAI’s Education Department at This email address is being protected from spambots. You need JavaScript enabled to view it. or 203-458-4044.

Looking ahead, the full public launch of WAI’s online platform is scheduled for early 2025. As part of this launch, WAI will offer discounted access during the introductory period, allowing WAI members and non-members alike to experience the breadth of training available.

In addition to the Introduction to Ferrous Metallurgy, WAI has begun production on the first of four planned extrusion training courses. The next course on deck will offer an overview of single-layer extrusion, providing critical insights for both new and seasoned professionals in the field. The first extrusion course is slated to be ready for the hard launch at the beginning of 2025, with the others closely behind.

Of note, while WAI is committed to providing this new video-training course, it will continue to stage the Association’s in-person day-long Fundamentals of Wire Manufacturing course. It will next be held at Interwire 2025.

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