Under the global umbrella brand of “Metalflow Alliance,” Germany’s Messe Düsseldorf  will represent seven of its trade shows as part of two co-located Saudi Arabia trade events in May 2025.

A press release said that the Messe will be at two Saudi trade fairs—Metal & Steel Saudi Arabia and Saudi Projects—May 5-7, 2025, the Riyadh International Convention & Exhibition Center. There, the event organizer will present “news and trends” from the following trade fairs: wire, Tube, VALVE WORLD EXPO and GIFA (foundry), METEC (metallurgy), THERMPROCESS (thermo processing)  and NEWCAST (castings). 

Described as the leading trade fairs of the Saudi construction industry, Saudi Projects premiered in Riyadh in 2024 while the Metal & Steel trade fair already has a successful track record. Both trade fairs are organized by AGEX, the Arabian German International Exhibitions, in Riyadh. 

 The Metalflow Alliance will complement the Saudi trade fair duo. The joint trade fair date creates valuable synergies for exhibitors and visitors at all three events.

 Metal & Steel and Saudi Projects are among the most important regional events and supply machines, systems, products and services for the rapidly growing demand in Saudi Arabia. The Saudi government is pursuing ambitious infrastructure goals, which are formulated and driven by Vision 2030. Significant investments are being made to transform the economy of Saudi Arabia, which has been described as booming.

 Technologies and products from Metalflow Alliance exhibitors could soon become part of the economic diversification in Saudi Arabia. “The transformation of Saudi Arabia’s economy offers our metal trade fair exhibitors very promising opportunities to enter the Saudi market and, hence, plenty of potential for the coming years,” said Daniel Ryfisch, director of the wire, Tube & Flow Technologies portfolio at Messe Düsseldorf.